Email is one of your most important tools for communicating with your customer base. Email has overtaken direct mail, print, and broadcast advertising for many dealerships like yours, and it is critical that your email gets through. Unfortunately, legitimate business email marketing often gets lumped in with illegitimate marketing efforts and marked as "Spam."

In order to better equip our dealerships to email market to their customers, Autobase is happy to offer Permission-based Marketing, a new optional product to be used with Sales Center and Loyalty Center. Autobase Permission-based Marketing will handle thousands of email marketing campaigns on a monthly basis. To deliver this product, Autobase has partnered with a best-in-breed email provider solely dedicated to email marketing. Autobase Permission-based Marketing will greatly improve the email marketing efforts of your dealership by tracking open rates, opt outs, as well as bounce backs for incorrect email addresses.

Technology changes as do the rules and challenges for making sure that your email correspondence reaches your customers and prospects. Autobase Permission-based Marketing takes the guesswork out of your emailing efforts, greatly improving the success rate of your emails ensuring that your marketing message reaches more of your intended audience.