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Over 25,000 auto professionals in 47 states go to work every day and use Autobase Sales Center to sell more cars at lower costs. This is no empty claim. While the average closing ratio for all nationwide sales efforts is approximately 17%, the consistent, nationwide average closing ratio for the Autobase Family stands at an outstanding 30%.
What goes into a solution that produces this level of results? To put it simply, it must deliver value through proven processes at every point on the road-to-the-sale. What follows is only a summary description of the valuable contributions we make to your dealership sales process.
Capturing Every Last Lead
This begins when your active marketing efforts bear fruit. Leads that pour in well before the customer walks through your door (personal networking customers, referrals, phone ups, and Internet leads from your website, manufacturer, or 3rd party provider) are funneled into individual sales processes so as to shorten the sales cycle.
Managing the Showroom
When your customer does walk into the showroom, you decide who logs the up because anyone can use the system. A greeter, hawk, sales rep, or manager can enter a customer by scanning a driver license or manually creating a record in less than 30 seconds. You're already growing your customer database, and you haven't even touched your DMS.
As the customer moves from car to car, a vehicle of interest can be selected so all vehicle-related marketing is directed at them through our automated Daily Run. When you're finally ready to work numbers, simply use our finance, lease, and balloon payment calculator. These deals and all other customer information are quickly cataloged, and therefore easily accessed in our numerous, interactive logbooks that tell you everything you'd ever want to know about your customer. Print all of your forms, and run online credit bureaus, receiving replies right in Autobase -- all of which is recorded in the client's history.
Staying on Target
With our strategic business planners, your sales team can't help but stay keenly aware of their customers' activity, and also those prospects and owners requiring contact. They will know who to call, when to call, and even what to say. Applying this kind of focused direction and selling strategy means an increase in productivity resulting in consistently higher closing ratios each month.
Planning for Deals Tomorrow
When vehicles are sold, we not only help you make money today, we help you "make note" for tomorrow. Our renewal management leads the industry in ease-of-use, process, and profit. It should be no surprise that our solution provides some of our dealers with hundreds of renewal opportunities each and every month.
Saving Deals Today
To maximize their profits, dealers must begin plugging one of the age-old profit leaks -- deals (and potential dollars) slipping through the cracks. Autobase offers the industry's premier Save-a-Deal process -- maximizing opportunities on forgotten deals, lost sales, and customers who were unable to get financing this time around. Autobase Sales Center works every last opportunity to completion.
Managing Client Needs
In the process of working with customers, challenges arise from inside and outside of the dealership. In an industry with significant turnover, our orphan management ensures your customers are not forgotten, but carefully handled until they are properly adopted by another member of your staff. Should your customers ever report a complaint with anything related to your products and services, our Customer Problem Resolution (CPR) functionality takes the pain out of handling "customer beefs" and helps turn unsatisfied contacts into loyal, repeat buyers.
Tracking and Measuring
Of course, beyond these features, your managers can effortlessly monitor the productivity and progress of all sales activities through our dynamic reporting. Capture a 360° view on how business is being done at your store(s) through our configurable scoreboard and online executive dashboard technology.
Building Quality Data
And with our diverse integration package and other valuable services (like our National Change of Address data scrub, Customer Sync with your DMS, and Email Append service), the accuracy of your client data skyrockets - saving you time and money both today and in the long run.
The bottom line is that we will help you to sell and service more vehicles at lower costs. It's been the reality for the 50,000+ Autobase users who have used our solutions since 1988.
For more information on the Autobase Sales Center and our entire suite of solutions, contact your local Autobase representative at 317.842.4242 or email us here.
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