Autobase, Inc. released information today on their highly innovative eXtreme Digital Marketing Suite™ to be unveiled at NADA this year in Orlando.

The new style of communication with unsold, sold, and service customers can literally save dealerships thousands of dollars by moving them from the costly more traditional forms of advertisement like television, radio, and newspaper into the new, innovative realm of targeted digital marketing.

"According to NADA, dealers spend over $500 per car on advertising," stated Scott Webber, CEO of Autobase. "The passive, conventional forms of advertising just aren't getting the message to the right people anymore. Autobase Marketing and Sales Solutions combines the power of our superior sales solution database and the innovative technology of digital marketing to enable our dealers to target specific customers with messages that speak directly to them."

To be demonstrated and displayed at the Autobase Marketing and Sales Solution booth (#2428) at NADA '06 in Orlando this February, the eXtreme Digital Marketing Suite™ offers several distinct marketing opportunities for dealers.

The first member of the suite is eXtreme Mail. eXtreme Mail captures the opportunity to brand emails and establish face recognition providing the basis for a relationship. Owners, managers, salespeople, and even your service team can put a face to their name with photos and key contact information. eXtreme Mail can include web links, updateable graphics to promote events and specials, and your dealership's branding.

Flash Bulletins is the second member of the eXtreme Digital Marketing Suite. It targets customers with 30-45 seconds of powerful, rich media messages. Typical uses for this technology could be unsold follow-up, time to trade, service, and special events bulletins.

The third, and maybe the most exciting, of the suite is Face-to-Face marketing. Imagine a 45 second video that can act as a dealer's first introduction or simply a professional follow up. Examples of some Face-to-Face possibilities are special follow-up from owners and management to unsold prospects, thank you for your purchase, introduction of the service team, and the trade cycle.

Autobase Marketing and Sales Solutions also offers a Digital Storyboard as an addition to the suite. The Digital Storyboard takes the old "Why buy here" and "Why service here" to a whole new level by using brilliant photography and artfully integrating it with music and narration. Introductions to the sales and service departments, customer testimonials, special events, and a dealer's "inside story" are just a few options when it comes to this targeted marketing piece.

Finally, eXtreme OEM marketing completes the suite. The Marketing Alliance Partner (MAP) program is exclusively offered by Autobase to OEMs, local and regional ad associations, as well as other approved content providers. Each year, OEMs and local ad associations spend millions and millions of dollars in video production that can't reach a targeted audience. By joining the eXtreme OEM MAP program, each of those video assets is digitized to be repurposed by dealers. This leverages the dollars spent on production and maximizes exposure to the message.

Learn more about Autobase eXtreme Digital Marketing at this year's NADA, booth 2428 next to the NADA Pavilion.