Along with the recent announcement of the eXtreme Digital Marketing Suite™ Autobase has created the eXtreme OEM Marketing Alliance Partner Program.

Marketing Alliance Partner (MAP) program is exclusively offered by Autobase to OEMs, local and regional ad associations, as well as other approved content providers.

Each year, OEMs and local ad associations spend millions and millions of dollars in video production. Unfortunately, that message is only broadcast to a general group of people on cable or regional television. By joining the eXtreme OEM MAP program, each of those video assets are digitized to be repurposed by dealers. This leverages the dollars spent on production and maximizes exposure to the message.

Built within the Autobase Marketing and Sales Solution, dealers have the ability to create campaigns that target the right people, with the right message, at the right time. Imagine sending that specific "truck ad" digital video message to everyone who purchased a similar truck 2-4 years ago. The message is targeted and branded for each Autobase dealer and can be used an unlimited number of times for one low cost.

"Autobase dealers nationwide will now get to leverage the millions and millions of dollars spend each year on video production. They will love the fact that they can target their customers with vehicle specific high quality video branded to their dealership," commented Phil Barras, Autobase VP of Strategic Relations.

Unlike a television ad that cannot be measured, an eXtreme OEM video message from Autobase is tracked in detail. Autobase is able to tell each dealer how many customers received the ad, how many of those customers came into the dealership within the campaign time frame, how many were sold, and even the gross profit from the sale.

Becoming an eXtreme OEM Marketing Alliance Partner is simply a matter of signing an agreement. There is no cost to join the program!

To sign up or to request more information, contact John Champeau with the Autobase Strategic Relations Team at jchampeau@autobase.net or 888.575.4145.