Autobase, Inc. is pleased to announce exclusive support for Microsoft SQL Server as the database platform behind the soon to be released version 7.0 of its Sales Center and Loyalty Center applications.

Autobase VP Product, Mike Burroughs explains, “Possibly the greatest and most notable benefit for our dealers using the SQL Server Platform is the increased performance of the software. Even the more complex processes of sorting logbooks and building reports will execute more quickly and efficiently for our customers. It will also be far less taxing on hardware, such as data servers and terminal servers.” SQL Server also equips our larger dealerships with stronger team filtering capabilities. Other benefits to the new platform include increased versatility and stability, as well as a Custom Report Generator.

Sales Center 7.0 and Loyalty Center 7.0 will be showcased at the NADA Trade Show in Orlando, FL from February 10th through the 14th and will be made available for general availability to existing and new customers in March. Existing customers will be eligible for a free upgrade to the SQL Platform.

Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide.

PR Contact: Martin Thompson, 317-428-6026, mthompson@autobase.net.