"The new features we have to share in 2005 are going to make it a great year for the auto dealer looking to drive his business forward," says Autobase Chairman and CEO, Scott Webber. "By far, more dealers were added to the Autobase family in 2004 than in any year previous. With sizeable investment to fuel our progress and the anticipated release of new product, we are excited to see how the Autobase family of dealers will grow in 2005."

Some of the new product spoken of by Webber includes the all-new Autobase Loyalty Center. Newly-released and already manufacturer-endorsed for its innovative approach to business development, the Loyalty Center brings efficiency, productivity, and profitability to a dealer's call center. "Our team is looking forward to demonstrating how the new Loyalty Center will synergize sales, service, and call center efforts in the dealership to find, market, and maintain more loyal customers. We are privileged to have already received endorsement by Mercedes-Benz USA for the Loyalty Center. Now we are ready to turn it loose at the market's largest annual trade show."

Autobase, Inc. will also showcase Autobase Sales Center 6.0, the first version of its sixth generation CRM solution. In addition to its interactive logbooks, strategic business planners, powerful follow-up, and dynamic reporting capabilities; new product features, broader integration, and optional CRM enhancements make the 2005 CRM offering one that dealers will not want to miss.

Beyond seeing the Sales Center and Loyalty Center in action, current and prospective Autobase dealers will take advantage of the Autobase Café and Gift Bar, providing giveaway items and complementary Starbucks© coffee to all booth visitors.

Since 1988, Autobase, Inc. has provided technology-based Customer Relationship Management (CRM) and Sales Force Automation (SFA) to the retail automotive industry. Headquartered in Fishers, Indiana, Autobase has sales and training facilities in Chicago, IL, and Cleveland, OH. Autobase combines software, training, and consulting with state-of-the-art hardware, networking, and support to create a complete front-end solution for today's aggressive auto dealers.