“Our Mazda dealers will now enjoy working from one lead management system,” commented Autobase President and Founder Bryan Anderson. “The amount of time it takes to work a lead can be reduced, and more leads can be handled – which means more prospects will be contacted.”

Mazda’s North American Operations has already notified dealerships nationwide of the expanded Dealer Choice Program.

About Autobase, Inc.
Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988.  The rich history of this Indianapolis-based company, combined with their strong reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide.

PR Contact: Lauren Williams, lwilliams@autobase.net

About Mazda
Mazda stands for uncompromising quality, outstanding value and an exhilarating driving experience. It was that way when the first Mazda vehicles began arriving in the United States back in 1970. It continued through the introduction of such legendary vehicles as the RX-7 and the MX-5 Miata. And it’s that way today as Mazda continues to build on their reputation as a leader in the industry, gaining an extremely loyal following of repeat customers year after year (www.MazdaUSA.com).