…What will work best for your dealership will depend on what you want out of CRM, your level of commitment to training and sales personnel accountability, as well as having the right people to execute consistent processes. However, taking the first step toward implementing CRM doesn't have to be a daunting process. There are a number of companies that offer CRM solutions with different layers of complexity that are sure to fit your needs, whether your selling 30 or 300 units.

Autobase, Inc., is a leading supplier of technology-based CRM software and services. "My team and I started Autobase to help car dealers sell more cars, more profitably," says Bryan Anderson, founder and company president. "Today, CRM is more important in the car business than ever. "Autobase is headquartered in Fishers, IN, with regional offices in Illinois, Ohio, and South Florida. The company has been providing CRM solutions to the automotive industry since 1988…

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