| Indianapolis, IN - Autobase, the market-leading marketing and sales solution provider, is proud to launch its all-new Permission-based Marketing solution at this year’s 2007 NADA Convention.
Autobase has partnered with an industry leading email provider, ExactTarget, solely dedicated to email marketing.
“Email has grown to be one of the fastest and easiest ways for automotive dealers to reach their customers,” remarked Scott Webber, Autobase CEO. “Today, so many companies rely on email; however, many of the messages may not reach their customers due to spam or blacklisting. The Permission-based Marketing solution alleviates some of the pain associated with blacklisting and will provide a dealership with key deliverability information.”
This all-new solution enhances the digital marketing power of Autobase’s award-winning Sales Center and Loyalty Center products. Permission-based Marketing helps dealers send out thousands of email marketing campaigns on a monthly basis with the increased confidence that their messages will reach the intended audience.
Permission-based Marketing tracks email open rates, opt outs, as well as bounce backs for incorrect email addresses. It will be available in conjunction with the 7.2 release of Autobase Sales Center and Autobase Loyalty Center.
About Autobase, Inc.: Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide.
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