| Indianapolis, IN - Autobase, the market leading marketing and sales solution provider, is proud to launch its all-new Virtual Marketing solution at the 2007 NADA Convention, Las Vegas. For 19 years, Autobase has helped dealerships nationwide close more business and build databases of loyal customers and future buyers. The all-new Virtual Marketing solution will help dealers increase their floor traffic and take sales to the next level.
“Marketing in today’s competitive environment is difficult for any automotive dealer across the nation,” said Scott Webber, Autobase CEO. “It is next to impossible to gauge the effectiveness of monthly advertising, and it is even harder to ensure calls are being made. Let alone emails and direct mail campaigns are sent on time. Autobase understands this predicament, and we have the perfect solution.”
Autobase Virtual Marketing is a sales and service marketing program available exclusively for dealers utilizing the Autobase Solution. “With this solution we provide dealers with a dedicated Autobase employee called an Active Marketing Manager. They wake up every day thinking about one thing- attacking the dealer’s database and increasing their sales,” remarked Bryan Anderson, Founder and President.
The Active Marketing Manager will create and coordinate a dealer’s multi-tiered virtual ad campaigns, then follow up with prospects to drive appointments and continue to build their client database. “We will give dealers the expertise and marketing they are looking for without the high cost of an ad agency,” stated Scott Webber.
“Our goal is to remove dealers’ questions about the effectiveness of their marketing budget and truly maximize the return on their investment,” commented Bryan Anderson. “With Autobase Virtual Marketing, dealers can create that revolving door of new sales and service customers flowing into their dealership -- satisfied customers who keep coming back for more and more.”
About Autobase: Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide.
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