Indianapolis, IN - Autobase, Inc., the leading supplier of dealership marketing and sales solutions, has selected R. L. Polk & Co. to manage database enhancement services and assist in their all-new Virtual Marketing efforts.

The agreement provides Autobase with a centralized source of services which will enhance the value of its customers’ databases by standardizing address information, eliminating undeliverable addresses, locating valid contact items such as phone numbers and e-mail addresses, and appending key market data. 

As a result, Autobase will be able to help their dealers reach and market to prospective customers more effectively. “By centralizing our data enhancement services with Polk, we have a single, comprehensive source to help maximize the value of our customers’ databases,” said Scott Webber, Autobase Chairman and CEO. “These services will strengthen the ROI of our customers’ direct marketing campaigns, and reduce overall costs.”

Autobase now offers significant enhancements in Data Services. The Autobase Change of Address (NCOA) Scrub will now include a TotalSource Change of Address (TCOA) Scrub, which employs sources including magazine subscriptions, catalog houses, and insurance and credit companies to identify movers that did not file a change of address with the United States Postal Service. In addition, Autobase E-Append, with its opt-out process, appends additional valid email addresses to the database, while Phone Append locates additional valid phone numbers for contact.

“We are very pleased to have Autobase, one of the leading providers of CRM services to dealers, as our client,” said Andrew Price, Polk Vice President of Dealer Solutions. “We look forward to providing Autobase and its customers with our value-added services to improve their overall marketing efforts.”

About Autobase
Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide.

PR Contact: Lauren Williams, 317.428.6130, lwilliams@autobase.net.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.