As with some auto dealers, you may not be all that crazy about math. We like to add up all our profits, and don’t mind subtracting costs of doing business. We multiply successful locations and franchises; but as dealers, we are divided when it comes to :: continue

If you analyze the data in your CRM system are 90% of your leads from the internet and not the phone? In the Autobase CRM, Internet Leads and Phone Leads are treated equally and the goal for each CRM entry type is the same ... GET THEM IN THE STORE!Have :: continue

Recently I was asked, "How can dealers best integrate their CRM system with their marketing efforts?" Because a solid Auto Dealer CRM is the central nervous system of the dealership's customer interactions, the software should also be at the very core :: continue

CRM isn't the cure-all for every ill in today's automotive market, but auto dealers can certainly use their auto dealer CRM systems to help weather the current recession. There are a number of ways this can happen, but here are just a few...Every deal :: continue

OK, so it is REALLY hot!  The summer is in full swing with no reprieve in sight.  As someone who enjoys the wonderful invention that is air conditioning, I don’t particularly enjoy spending a lot of time on hot asphalt.  I doubt you or your customers :: continue

CRM is a real investment, but significant, positive results await the store that takes full advantage of this software.So, how can auto dealerships best take advantage of their automotive CRM system? A couple thoughts. Assuming the CRM software is easy-to-use :: continue

As every oak came from an acorn, every car, truck, and SUV on the road traces back to a sale ... somewhere. That point is especially driven home as I look out of my sixth story office window and down over the I-465 beltway surrounding Indianapolis. That's :: continue

Posted Monday, August 2, 2010 by Steve Lausch In preparation for an upcoming article in a leading trade publication for the automotive industry, I was asked the following question by the Editor-in-Chief: "Has Auto Dealer CRM technology reached maturity?"In :: continue

Posted Tuesday, July 27, 2010 by Steve Lausch The benefits of your dealership using permission-based email marketing that is fully integrated with your Auto Dealer CRM software are numerous. A strong permission-based solution will help to:•Ensure a higher :: continue

Posted Thursday, July 22, 2010 by Steve Lausch When it comes to desking deals, many auto dealerships are finding that the 4-Square process, introduced in the 60’s, is no longer working. In the same way that menu selling has had a dramatic impact on F&I :: continue