Economic challenges have caused every auto dealer to look at spending. And big dollar advertising is at the top of the list. Traditional advertising (such as TV, radio, and print) is an expensive way to spray one’s message to the public – especially when 80 cents of your ad dollar is lost to people who will never buy from your dealership. And while you might market to your DMS customers, it’s a mere 30% of those who have ever contacted your store. It means less traffic. Fewer buyers. Less revenue. All with a huge price tag.

Or you can capture data on every last person who touches your dealership and use the latest, most innovative, cost-effective media to market to the customers you already own. Sending the right message, to the right person, through the right medium, at the right time for years to come.

Smart, effective marketing doesn’t have to be a mystery – or a money pit. With Autobase, you have everything you need to:

• Strategically market to a customer database 3x that of your DMS
• Optimize your marketing plan, incorporating best of traditional and new media
• Drive significantly more traffic to your website, showroom, and service drive
• Professionally brand your dealership at a fraction of current costs
• Reduce per unit and per salesperson advertising expense
• Personally engage customers according to stated preferences
• Track delivery, open, opt out and clickthrough rates for all digital marketing
• Enjoy agency-level support through Managed Marketing Services

"Autobase not only makes us money, it saves us money as well. We have reduced our print advertising by $500,000 and have completely cut out radio advertising altogether. Now, we market to over a million customers we already own."

"Autobase has worked so significantly well, we’re replacing other vendors because of what Autobase can do for us. And that will save thousands of dollars on a monthly basis."

"The Autobase Solution has helped catapult us from 1,200 annual units to over 2,500 units."