INDIANAPOLIS, IN - Autobase, Inc., the leading marketing and sales CRM provider for car dealers nationwide and a division of Dominion Enterprises, today announced that it is enhancing its Autobase Business Solutions suite for auto dealers.

Autobase Business Solutions integrate seamlessly for a full CRM solution with targeted objectives and immediate impact. The solutions provide dealers a wide range of opportunities to market to their customer database and acquire new business. The most recent additions to the Autobase suite are within the Autobase Communication Services including ABMessenger and ABCall Tracker.

ABMessenger provides auto dealers with permission-based SMS text messaging capabilities right within the CRM, Autobase Sales Center, reaching customers faster and in a more convenient way. ABCall Tracker provides auto dealers with trackable toll-free numbers. Dealers simply assign a number to an advertisement and then allow Autobase Sales Center to track the response right within the CRM. Calls are recorded and easily retrievable for training purposes.

“Adding the two new Autobase Communication Services complements the wide-ranging targeted and trackable communications Autobase already provides to its dealerships,” said Bryan Anderson, founder of Autobase, Inc. “Mobile is the fastest emerging communications medium since the personal computer and Internet. As this continues to grow, our goal is to give dealerships new methods of reaching customers faster and more effectively.”

Other Autobase Communication Services include permission-based e-mail marketing, permission-based voice messaging, and virtual business development centers for auto dealers.

Autobase Business Solutions encompasses a comprehensive range of services in addition to the Communication Services including Autobase Data Services (e-append, total change of address, phone append, and Polk lead scoring), Autobase Digital Media Services (digital Web ads, creative e-newsletters, video e-mail postcards, and video/flash e-mails), and Autobase Managed Marketing Services (business consultants who market to the dealer’s database on their behalf).

“A dealership’s CRM holds the key to succeeding—not just surviving—in a challenged economy,” said Anderson. “We leverage the power of automation to target thousands of customers, branding auto dealerships and bringing in business without costly media buys or time-consuming manual follow-up.”

Autobase, Inc. has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. The rich history of this Indianapolis-based company, combined with their strong CRM reputation, comprehensive industry knowledge, and pioneering work in feature-rich technology, has long impacted the bottom line for aggressive dealers nationwide. Autobase is a division of Dominion Enterprises.

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide.

Press Contact
Karrie Wozniak
Autobase, Inc.
317-428-6157
kwozniak@autobase.net