INDIANAPOLIS, Jan. 28, 2010 - Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide, and a division of Dominion Dealer Solutions, today announced the release of Mobile Response technology.

This upgrade to the existing lead management capabilities in Autobase CRM was originally designed to help GM dealers comply with the new General Motors Standards for Excellence (SFE). The Mobile Response technology works on Internet-enabled mobile phones and gives dealership personnel the ability to view the lead, select a method of response, store the record in the Autobase CRM, send the lead disposition data to the OEM, and “stop the clock” by responding to leads within GM’s desired two-hour window.

Jeff Keller, general manager at Kocourek Chevrolet in Wausa, Wis., explains, “For us, the move Autobase made in developing a mobile response process wasn’t just a matter of manufacturer compliance. It meant giving us the tools to jump from a 17-hour average response time to under two hours within GM’s 24-hour clock policy. Not only do these guys understand CRM, they understand what a dealership needs to succeed in changing times, and they’re making it happen.”

Bryan Anderson, general manager and founder of Autobase, explained, “As more consumers move to mobile means of communication, we want to help our dealers experience real success in their lead management process. Our GM dealers, who use this technology to take advantage of benefits offered through GM’s SFE program, are just the first to harness our all-new Mobile Response technology.”

The Mobile Response platform was built to receive and process leads from any OEM that integrates with Autobase, creating a lasting value for any Autobase dealer, regardless of their franchise.

Autobase® has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase offers a growing suite of cutting-edge marketing solutions and time-tested sales processes that drive and close significantly more business in the showroom and service drive. Nearly 40,000 auto professionals use Autobase every day to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions.

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.

Contact
Steve Lausch
317.428.6159
slausch@autobase.net